THE BRIEF

Locks & Switches, the brand name of Worthwhile Ventures Ltd., is a one-stop hardware supermarket based in Lagos, Nigeria, serving the needs of corporates, government, as well as individual clients with the delivery of architectural finishes in the real estate industry.

The company engaged Revilo to develop a cohesive brand to unify its rapidly expanding catalogue of products, as well as pursue aggressively, its growth strategy, thereby attracting a wider variety of clientele.

THE SOLUTION

Revilo created an improved and easily recognisable visual identity for Locks & Switches based on a thorough assessment of the brand’s needs and aims.

The Coffee brown and gold colours of the logo were carefully selected to symbolize reliability, security, dependability and   elegance.

On capturing Locks & Switches’ essence, Revilo developed an identity package and brand guidelines for a wide variety of visual communication media including marketing collateral, signage, website development and corporate stationery.

 RESULTS

With the new brand guidelines in place, the sales and marketing team were better placed to communicate with customers and prospects in achieving the company’s development objectives.

SERVICES

Rebranding, Brand Strategy Development, Brand Identity Design- Retail Design, Brand Guidelines Manual Development, Communications Design.